I appreciate the friendship and open discussion, Sova.
Truth is, we are actually generally able to come in at a lower end price if one is comparing apples to apples because we don't have to pass along millions of dollars in advertising costs to the end consumer.
Generally, with our line, were the so-called majors to produce them you would see significantly higher retail prices than what we are able to deliver them at direct to consumer and without all the glitz and paid for hype.
The big companies as a rule are in it for the money. They seek to maximize profit margins, first and foremost. That is their business model, and high end formulations with expensive ingredients and costly production techniques do not fit the bill.
We could certainly produce junk whey and sell it dirt cheap to "compete" with those guys, but why in the world would we want to do that given our completely different business model, ethics and success?
We operate on earning repeat business and lifetime customers, and have been doing so since 1993 to real, paying customer amateur and pro athletes, sports and medical clinics/teams/schools/spas, weekend warriors and BP'ers alike.
We're real athletes, use our own products, and do legit research on performance, health and longevity. Marketing and profit margins are considered, because they have to be to stay in business, but not first and foremost by a long shot.
OK, nuff said by me!
Best to you, Sova, and everyone.
I'm off to bike 100k today, with Burn It Up fueling me along the way.
